The Divine exists to help you feel like you throughout and after your pregnancy. 

Inspired by the Divine Feminine, we hope to empower you to embrace your goddess energy throughout this exciting time. We have worked hard to curate a collection of maternity clothing and wellbeing products to inspire you to feel sexy, playful, and above all- like yourself throughout your pregnancy and beyond. 

While expecting her first child Luca in 2022, our founder Leah Morgan found it extremely difficult to source fashionable clothing which represented her style and taste. She found that the maternity brands available didn’t relate to her and felt totally unseen by the market. Feeling inspired, Leah founded The Divine to fill this gap. She created The Divine, to solely focus on mothers (no baby grows in sight here!) and to help them embrace their style and boost their confidence as their body changes throughout and after pregnancy. 

The Divine is a one-stop shop for your pregnancy and beyond. Whether it’s finding a dress to make you feel fab in or stocking up on pregnancy-friendly beauty and skincare, we’ve got you covered. We’ve taken the hassle out of figuring out which products you can use safely during this time and have curated a gorgeous range of pregnancy-safe wellbeing products that you can use throughout the next 9 months and beyond. 

While we are by no means perfect, we try to be as sustainable as possible in our business practices. All of our clothing suppliers are based in Europe, and we mainly work with small independent wholesalers. We endeavor to support Irish suppliers wherever possible and are proud to sell many Irish-made products. The Divine uses eco-friendly packaging for delivery. All of our mailers and shipping boxes are fully biodegradable. Our brand stickers are made from fully biodegradable gloss film made from cellulose and our compliment cards are printed using recycled paper.  

Our Values

  • We source suppliers who sustainably and ethically make their garments and products.
  • The majority of our suppliers use factories based in Europe which have high-quality working standards. Our suppliers are transparent about where their products are made and offer information about the factories and work conditions. 
  • When possible we love to support local Irish brands.
  • We endeavor to keep stocking great Irish products, created and made in Ireland. 
  • We source our goods from sustainable suppliers 
  • Our garment suppliers all have a sustainable ethos and work to eco-friendly standards 
  • The majority of our wellbeing suppliers use natural ingredients and create their products in small batches locally
  • The garments we stock are intended to be worn multiple times and the majority can be worn after pregnancy and are breastfeeding-friendly
  • We limit our packaging as much as possible to avoid excessive waste. Our mailing bags are fully biodegradable and our mailing boxes are fully recyclable Kraft cardboard. Our compliment slips are printed on recycled paper and we use eco-friendly printed labels. 
Divine Feminine: The Goddess energy that exists within all of us